Description
What can one say about Artcraft? It stands alone in its informal elegance. This venerable design is from the hand of noteworthy type designer Robert Wiebking, at his Chicago company Advance Type Foundry (later absorbed into Barnhart Bros & Spindler, and ultimately American Type Founders). This face was later picked up by Ludlow, whose matrices we used for this casting. In addition to the standard 72 Caps, Lowercase, Points, and Figures, the font includes 2 auxiliary characters, 3 ornamental flourishes, 10 alternate letterforms, 11 ligatures, and 12 logotypes, for a total of 110 characters.
The alternate caps should be employed only at the beginning of a word, and the two alternate lowercase only at the end. Special characters should be used judiciously! Do not use them everywhere there is an opportunity.
